mjunction, a 50:50 e-commerce joint venture of steel majors Tata Steel and Steel Authority of India Ltd (SAIL), which was till now in the online coal and steel sales and purchase space will enter the online retail business-to-consumer (B2C) segment by April 2009.
Majority of its customers come from the small and medium enterprises (SMEs) segment. The retail business will be under the brand name "straightline" and would be offering a lot of products such as apparel, electronic items, white goods, furniture etc, everything except rail and air tickets as several players are already in that space. Under the business, mjunction plans to offer more than 100 retail products including music, gaming, books etc over a period of time.
The company is tying up with other firms for their services to make its offerings comprehensive. The main selling point of ‘straightline’ will be genuine branded products and lower prices providing end-to-end solutions.
mjunction is the leader in the Rs 20,000-crore online business-to-business market with an over 50% share. Their share is close to Rs 10,400 crore and are looking to touch Rs 15,000 crore this fiscal.