Announcing a further leap in redefining the new age mobile retail, Future Group, India’s retail giant has joined hands with Axiom Telecom, the largest mobile retail company from the Middle East to form Future Axiom Telecom Ltd., setting an all new dimension of innovation in the Indian mobile retail industry.
Announcing the venture, Mr. Ashy Sehgal, CEO, Future Axiom Telecom Ltd. avers “The Future group began trading in communication products in 2006 through its counters in Big Bazaar. Almost immediately, ConvergeM was set up and witnessing the immense growth, emerged the need of making the handset retail division distinct from the group. While Future Group (Pantaloon Retail) was on the lookout for a partner with expertise in the retailing of communication products, Axiom Telecom was keen to enter the Indian market and being a part of the Indian growth story. Future Axiom is all set to venture in the INR 50,000 crore mobile retail industry and set new benchmarks. We are confident that the affiliation of Indian retail expertise and Middle East’s mobile retail skills will be extremely rewarding for our customers.”
“Future Axiom will operate in more than 500 stores and touch points in 58 cities under the brand name of Mobile Bazaar and Mport. We will be revealing the new brand and store formats shortly. There are major expansion plans on the anvil; we plan to be a 1500 outlet organisation by the end of December 2009.” Mr. Sehgal added
The 50:50 joint venture involves an initial investment of about $ 40 Million. It will retail, distribute mobile handsets and accessories and set up service centres in India. The JV currently operates through retail and service factory and will add more channels in the due course.
Mr. Faisal Al Bannai, Founder, Axiom Telecom said, “We recognised India as the land of opportunities and we are delighted being partners with the well-known Future Group for operations in India. This partnership will definitely help our expertise in the mobile retail space grow and set new benchmarks with Future Group’s reach and understanding of the Indian consumer.”
Future Axiom is set with the philosophy and belief that the customer does not have a great reference point for making a mobile phone purchase. The customer seeks information through informal sources and does not use the retail point as a shopping destination but more as a quick transaction point. Future Axiom is determined to alter this trend and provide complete information pertaining to mobile handsets to enable the perfect selection by the consumer, aiming at absolute customer satisfaction and delivering impeccable service.
Future Axiom also has the unique advantage of specific skill set departments like In-House Retail Designing department, Quality Control department and Authorised Service facility provided by highly trained professionals to ensure a perfect customer experience.
Source: Moneycontrol
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